I was just reading an article on when businesses should update their logos – which can be a daunting task believe me. (We have just changed our business name and logo!)

Here are 6 reasons to consider if you have been thinking about whether or not you should change or update your logo.

1. Being recognised as contemporary
By modernising the design of your logo, you are giving the impression that your business is well aware of current trends. You will seen as a business that aims to attend to the needs of both loyal and new customers.

2. The design is too complex
By modernising the design of your logo, you are giving the impression that your business is well aware of current trends. You will seen as a business that aims to attend to the needs of both loyal and new customers.

3. Visual appeal for the audience that keeps evolving
By being seen as someone who is constantly reinventing themselves, you will stand out from your competitors!

4. Change in company focus and values
Updating your logo lets you effectively communicate the new ideas and focus of your company.

5. Adapt to modern social media
A good first impression will influence potential customers to check out your social media page and webpage, giving you valuable leads.

6. Standing out
If your logo is not in sync with the current trends, consumers may move away from you, because after all, who wants to be associated with an ‘old world’ brand? It is, therefore, advisable to update your logo as you grow.

Redesigning your logo isn’t an easy decision however if the design doesn’t align with your current values it could be detrimental to your business’ success.

Feel free to get in touch with our team if you would like to have a chat about whether or not a redesign is the right move for your business.